Something even non-tree
huggers can embrace.

The New York Restoration Project is a non-profit working to help plant 1 million trees in New York City by 2017. To help them reach their goal, we had to branch out beyond tree huggers. So we created a disarming, integrated campaign featuring items in the City that are more prevalent than trees. By highlighting the problem in a fun way, we inspired a whole new group of New Yorkers to get involved.